Ford Focusing on Performance, Safety, and Comfort in 2024

Only one automaker has a lineup that includes the iconic Mustang, affordable Ranger, legendary Bronco, and capable F-150 along with the fully-electric Mustang Mach-E and F-150 Lightning. For 2024, the Ford lineup offers an incomparable variety of vehicles that defy expectations – especially when it comes to performance, safety, and drivability.

The most noticeable changes to the 2024 Ford lineup include the 2024 Ford Mustang with its new Dark Horse trim with mind-blowing horsepower and eye-catching style, along with the new Raptor trim for the off-road-ready Bronco. You can explore the newest models like the capable 2024 Ford Ranger mid-size pickup and 2024 Ford F150 full-size pickup at Northside Ford near Alamo Heights and Hollywood Park.

Safety & Tech Features in the 2024 Ford Lineup

Ford continues to set trends in the automotive industry with its safety and driver-assistance features. In 2024, the popular, family-friendly Ford Explorer comes standard with a suite of safety features that includes Forward Collision Warning, Forward Automatic Emergency Braking with Pedestrian Detection, Lane-Departure Warning with Lane-Keep Assist, Rear Parking Sensors, Automatic High-Beam Headlights, Driver-Attention Monitoring, and a Rearview Camera.

Drivers only have to move up to the second trim level (XLT) to add available Adaptive Cruise Control and Evasive-Steering Assist. These features are standard on the ST-Line trim which upgrades the cruise control to Stop-and-Go Cruise Control with Lane-Centering Assist.

On the flip side, the 2024 Ford Maverick compact pickup comes standard with Forward Collision Warning, Forward Automatic Emergency Braking, Automatic High-Beam Headlights, and a Rearview Camera. The new 2024 Ford Mustang and 2024 Ford Escape are outfitted like the Explorer, with standard Blind-Spot Monitoring and Rear Cross-Traffic Alert, too.

In 2023, the Ford Explorer was named a Top Safety Pick by the Insurance Institute for Highway Safety. The 2024 model has similar features, so it’s safe to predict the mid-size SUV will continue to exceed safety standards.

Pushing the Boundaries in the New Ford Lineup

The 2024 Ford lineup includes vehicles with boundary-pushing powertrains. The Mustang takes the lead, especially as the competition has stopped producing V8 muscle cars. The newest Dark Horse trim comes with the iconic 5.0-liter V8, but with engineering that produces 500 horsepower. The Ford Mustang is one of the few sports cars that is still available with a six-speed manual transmission.

Another boundary-pushing powertrain exists in the fully-electric Mustang Mach-E. The EV is available in two battery sizes, a 70-kWh Standard Range pack and a 91-kWh Extended Range pack. Drivers can choose the Mach-E with rear-wheel or all-wheel drive. Ford is offering a new Rally trim with 480 horsepower, matching the GT trim. The EV features several drive modes, including the “Unbridled” mode which turns up the torque and pushes riders back into their seats.

If you’re seeing more Ford Broncos in your neighborhood, you’re not alone. It’s clear that the off-road SUV has become a popular choice for people who want a versatile, capable, and roomy vehicle. This 2024 Bronco has had a trim shuffle, but it’s still available with the same powerful engine options. Ford offers the Bronco with the standard turbocharged 2.3-liter four-cylinder, a twin-turbocharged 2.7-liter V6, and a twin-turbo 3.0-liter V6. Horsepower ranges between 275 and 418, while the pound-feet of torque ranges from 315 to 440.

Why Ford Beats the Competition

Ford beats the competition for several reasons. First, the automaker offers a range of vehicles for drivers with different needs and budgets. For example, Ford offers several pickup trucks with the compact Maverick, midsize Ranger, full-size F-150, and Superduty F-250 and F-350. These impressive trucks set the trends that other automakers follow regarding towing capability, interior styling, and powertrain options.

Ford also leads the way with electric mobility. The F-150 Lightning was the first full-size all-electric pickup truck from a major American automaker. The Mustang Mach-E also set the trend for crossover EVs and continues to be a top seller, even as other automakers release their competitors.

Ford also beats the competition with interior comfort, safety, and infotainment features. Ford BlueCruise set the trends for semi-autonomous driving, while the automaker was also one of the first to offer large infotainment screens – in some models, it’s as large as 15.5 inches.

Explore the 2024 Ford Inventory at Northside Ford in San Antonio, TX

Whether you’re in the market for a horsepower-heavy Dark Horse Mustang or the family-friendly Explorer is more your speed, you’ll find it at Northside Ford in San Antonio, Texas. Our sales team will help you find the Ford vehicle that fits your driving needs and budget, while our finance department will build a loan or lease with the latest incentives and offers.