The 2024 Ford Bronco: An Overview

Turning heads since its inception thanks to its unique look and rugged capability, the 2024 Ford Bronco is a continuation of the storied SUV that San Antonio drivers are sure to love. In this overview of the new Bronco, the team at Northside Ford will take you on a tour of its MSRP, highlights for the new model year, and some of the Ford Bronco’s stand-out packages that can further enhance your ride in New Braunfels and beyond.

2024 Ford Bronco MSRP

The Ford Bronco MSRP starts at $39,130 for the Big Bend® trim, though this quickly increases across trim levels to a base MSRP of $90,035 for the Raptor®:

• Bronco® Big Bend®: $39,130
• Bronco® Black Diamond™: $42,830
• Bronco® Outer Banks®: $47,940
• Bronco® Badlands®: $49,595
• Bronco® Heritage Edition: $48,055
• Bronco® Wildtrak®: $60,225
• Bronco® Everglades®: $55,720
• Bronco® Heritage Limited Edition: $69,685
• Bronco® Raptor®: $90,035

2024 Ford Bronco: 2024 Highlights

What’s new about the Ford Bronco in 2024? Check out these 2024 highlights:

• Flagship Bronco Raptor can now be enhanced with the new Code Orange Package
• Two new colors: Shelter Green and Velocity Blue (Velocity Blue is now available for the Raptor line for the first time)
• Four new 17-inch wheel options: Oxford White, Matte Titanium Gray, Method Bronze, and Matte Black
• Everglades trim returns for 2024
• 12-inch touchscreen and SYNC 4 system is standard across all 2024 Bronco/Bronco Raptors
• Badlands trim now has Heavy Duty Modular Front Bumper as standard

2024 Ford Bronco: Ford Bronco Packages Highlight

If you want to enhance your Ford Bronco with even more features, there are several Ford Bronco packages available to choose from.

We wanted to highlight the High-Lux package here since it offers a mix of features, including safety features. And while we do understand that the Ford Bronco is most at home on the less-traveled paths near New Braunfels, it’s always important to stay safe, and a bit of comfort is always nice!

High-Lux Package

• 360-degree camera
• Additional sound deadening
• Adaptive Cruise Control
• B&O® Sound System by Band & Olufsen®, 10 speakers including subwoofer
• Evasive Steering Assist
• Front Parking Sensors
• Heated steering wheel
• Information on Demand Panel (included in SYNC®4 with Enhanced Voice Recognition)
• Mirrors, Sideview – LED approach lamps and LED spotlight
• Smart charging USB ports, Dashboard (A, C)
• Universal garage door opener
• Wireless charging pad

Test-Drive a 2024 Ford Bronco with Northside Ford!

Now that you’ve read about the Ford Bronco MSRP, 2024 highlights, and packages, you can continue your research into our Ford lineup online—or contact us to ask our experts. We’re always happy to help our customers in the Bulverde area, so visit our San Antonio dealership today!