The Ford Motor Company has a long history, and the Ford Bronco plays a pivotal role in its success. There are five generations of the Bronco, from the early Ford Bronco until today. Let’s review the various generations that have kept San Antonio drivers in love with this vehicle. At Northside Ford, we want to take a drive down memory lane with you to recapture the years of the classic Ford Bronco that we both know and love.
The early Ford Bronco was imagined by a Ford product manager, Donald N. Frey, in the sixties. It wasn’t until 1964 when the first Bronco went into production, thanks to Lee Iacocca. Although the Bronco was advertised as an “All-Purpose Vehicle,” it was truly an “Off-Road Vehicle,” the first of many to come.
The first wave of Bronco vehicles came with overwhelming demand. In the first year alone, Ford sold 24,000 Broncos. Thus, the second generation kicked off in ’77 with the 1978 Ford Bronco. Customers had to wait though, since there was a six-month waiting list. It was then that the Bronco garnered the attention of truck and car magazines.
By the time the third generation of the classic Ford Bronco was released, many adventure-driven drivers in New Braunfels and beyond were driving one. The ’80s brought us the first Ford logo instead of just the name spelled on the Bronco. The decade brought us a more polished Bronco with a 6-cylinder and V8 engine. By the mid-’80s, the Bronco was known by all for its off-road capabilities.
The fourth generation of the classic Ford Bronco brought us an interior update. The late eighties also gave Boerne drivers an innovative redesign that resembled the Ford F-150 truck series.
More changes continued into the fifth generation Ford Bronco; for example, the Bronco got its first fastened roof. During this generation, the Bronco retired from the Michigan Ford plant and was replaced by the 1996 Ford Expedition. It was then that we said goodbye to the Bronco – thankfully, it was more of a “see you soon” than a true goodbye!
The new Ford Bronco re-emerged after a 25-year hiatus, returning to its old stomping grounds for production in Michigan. Upon its return, the new Bronco combines the early Ford Bronco’s versatility, the classic Ford Bronco’s steadiness, and the advancements of today’s technology that will lead us into the Bronco of tomorrow.
At Northside Ford, we love the Ford Bronco as much as you do. Contact us today to set up an appointment and see what is new with the latest Ford Bronco. We are happy to serve or community and share in the joy of the Bronco’s return. Get your 2021 Ford Bronco with us today!
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